On the 6th of December the Flacon Club in Moscow was home to another show of the Black Box World Tour, where the new box with contents created by the Swedish photographer and film director Jens Assur was unveiled.
This year’s Christmas card from Iggesund Paperboard has all the requirements to be a classic that many people will keep for a long time. The Van Heertum Design agency from the Netherlands has made a name for itself by not flinching from design commissions that demand both complex printing and intricate finishing.
The motif is a starry sky featuring both reindeer and celestial objects done in an extremely fine laser cut, complemented with several foils and then printed in three PMS inks. The tabs attaching the laser-cut sections to the rest of the card are so fine that they are hard to see, and it is only thanks to Invercote’s superior tear strength that the card stays in one piece.
Iggesund Paperboard has a tradition of creating intricate Christmas cards that demonstrate, and in the best cases stretch, the limits of what can be achieved with Invercote as the base material.
“We want to produce more than a Christmas card, we want designers to challenge Invercote and give us something that reflects its essence,” explains Carlo Einarsson, Director Market Communications at Iggesund Paperboard.
For almost two years Iggesund Paperboard has been running the Black Box Project, with exhibitions in cities like Paris, London, Amsterdam, Hamburg, Milan and New York. Iggesund has challenged a number of well-known international designers and design companies to fill a black box of a specified format with contents which in some way test the limits of Iggesund’s Invercote paperboard. Six designers have taken part in the project so far. When the doors open on 6 December to an exhibition at the Flacon Club in Moscow, a new box will be unveiled with contents created by the Swedish photographer and film maker Jens Assur.
Assur began his career as a photographer for the daily press. In the 1990s he became Sweden’s most award-winning photojournalist. He gradually left the press world and began focusing on filmmaking. His films such as The Last Dog in Rwanda and Killing the Chickens to Scare the Monkeys have won multiple international awards. Partly as a result of this recognition, at the beginning of 2012 he was the first Scandinavian to win the Sundance/NHK International Filmmaker Award, the Sundance Festival’s prize for promising filmmakers.
“When I was asked to take part in the Black Box Project I didn’t hesitate a second,” he says enthusiastically. “As a creative artist, it’s rare that I have the opportunity to work so freely and at such a high artistic level in projects developed by customers. But in this case we could do so on both a conceptual and intellectual level.”
Lucas Bols presents Single Barrel Corenwyn, Cask Strength. This very special blend aged for 14 years in a single American Oak Bourbon cask and was kept in “het Paradijs”, the place where the master distiller of Lucas Bols keeps the most beautiful products.
The Single Barrel is filled by hand directly from the 200 liter barrel, and has a strength of 57,5 %. The barrel only delivers 300 bottles of 50cl., which makes this Corenwyn even more special and unique.
VHD took care of the packaging design of this unique product.
Read the complete Dutch story here.
This is the first edition of the Bols Corenwyn VOC collection (3 in total). The names are linked to three historic famous VOC ships. The first edition is called: ‘De Drie Papegaaien’; a ship of more than 40 meters, specialized in the transport of cinnamon, one of the fine spices.